NEED: Waterfront Health & Wellness had just launched and had an influx in inquiries as the result of a TV appearance on a local news station explaining the procedure and the advantages it has. Overnight, the amount of people reaching out to explore the potential of regenerative therapy almost quadrupled the company’s database. Quickly, they need to get those people into an information pipeline to ensure communication lines were open and consistent.
SOLUTION: In less than 24 hours, we built a custom e-mail marketing template to highlight the procedure and integrate a recent video shoot to help patients understand what they were considering and the medical advantages of the procedure.
RESULTS: Upon launching the e-mail marketing campaign, Waterfront’s patient redemption rate increased by 30% and the list has steadily grown by 20% per week.