Taking Hospitality Global
Client:
The Joseph Richard Group
Work Done:
Videography, Website, Photography, Social Media, Digital Ads, Strategy, SMS Marketing, E-Mail Marketing
The Joseph Richard Group
The Joseph Richard Group, or JRG, is a Fraser Valley based hospitality group owned and operated by two elementary school best friends. With over 20 locations, JRG has established itself as the place to be in the Valley.
The Problem
Like any hospitality business, there are times during the day and week when eating out is not top of mind. JRG needed to find a way to drive people into their stores during those times in an affordable manner.
The Result
We worked with JRG to develop effective added value text messaging and e-mail marketing campaigns to speak to their customers on the devices they use most, their phones. Strategically planning offers and times to send campaigns to guests, JRG saw an 85% redemption rate on each campaign which was targeted to run and increase sales during those ‘gap days and times.
Marketing has been essential in the growth of the Joseph Richard Group. Finding a niche way to connect with people on their mobile devices and let them know of ways to activate on unique offers really enhanced JRG’s loyalty program and expand their database of guests who engaged with their brand.
85%Text message marketing redemption rate
