The Problem

LIQR.ca was a new online business geared at providing customers with free delivery during the height of the pandemic, and now. They needed a solution to keep customers up to date with changing restrictions (on delivery) as well as product releases and updates. The company came together in a very short (6 weeks) time which included building a website and app, hiring staff, and identifying driving routes and deliveries. Like a lot of business’, online marketing was crucial but not at the top of the deliverables list.

The Result

Our team used their brand assets to develop multiple e-mail templates which could be used for customers depending where they were in the sales cycle and auto send pertinent information regarding orders, deliveries, restrictions and other upcoming promotions. As the list grew, our team managed and executed regular communications.

600%Increase in sales directly due to e-mail marketing

200%In web traffic

100%Increase in app usage

1,000%increase in e-mail subscriptions