Taking a Local Brand to the Next Level
Client:
Semiahmoo Ravens Hockey
Work Done:
Videography
Photography
Brand Development
Semiahmoo Ravens Hockey
The Semiahmoo Minor Hockey Association (Ravens Hockey) organizes a membership of 1,000 amateur youth hockey players and supporting families from the communities of White Rock and South Surrey, British Columbia, Canada.
The Problem
An outdated brand that was no longer resonating with the players and families it represented. In addition to the brand, the jersey design, sizes and number system also required a refresh that would align with the new brand.
The Result
To create a modern, new look for Semiahmoo Minor Hockey while also incorporating elements of the existing brand. Our team worked hand in hand with the Board of Directors to survey the community, the players, the coaches and all invested parties to determine direction and brand priorities.
A cohesive new brand that is modern, represents the community and incorporates the history and accomplishments of Semiahmoo Minor Hockey.
